BENEFITS OF LITHO PRINTING
Litho, or Offset Printing, is a time-honoured method of printing, pre-dates computers and remains the preferred method for generating large quantities of commercial prints. Offset printing is cost-efficient when volume is an issue and produces professional, high-quality four-colour products. This type of print service is great for items such as unique business cards, brochures, posters, menus, invitations, postcards, packaging, stationery — practically any static piece you can imagine.
BENEFITS OF DIGITAL PRINTING
The growth of digital printing technology has brought about some excellent technical advancement for the commercial printing industry. While Litho printing is the popular choice for high-volume printing, digital printing is the alternative for providing excellent advantages to keeping up with the fast paced business environment of today. Having a clear understanding of these advantages is important if you’re looking to maximize your marketing dollars.
BENEFITS OF LITHO PRINTING
Litho, or Offset Printing, is a time-honoured method of printing, pre-dates computers and remains the preferred method for generating large quantities of commercial prints. Offset printing is cost-efficient when volume is an issue and produces professional, high-quality four-colour products. This type of print service is great for items such as unique business cards, brochures, posters, menus, invitations, postcards, packaging, stationery — practically any static piece you can imagine.
BENEFITS OF DIGITAL PRINTING
The growth of digital printing technology has brought about some excellent technical advancement for the commercial printing industry. While Litho printing is the popular choice for high-volume printing, digital printing is the alternative for providing excellent advantages to keeping up with the fast paced business environment of today. Having a clear understanding of these advantages is important if you’re looking to maximize your marketing dollars.
• Cost How much does offset printing cost? The simple answer is: the larger the print run, the lower the cost per item. The process of offset printing provides considerable savings when volume is the issue. The final professional results can be spectacular.
• Speed The speed of offset printing is another reason why it is so cost-effective. With the capability of producing thousands of high-quality, four-color prints per hour, offset printing can make short work of large print needs.
• High Quality Printing press operators are highly trained professionals. With today’s technology they maximize the ability of offset presses to create vibrant print products.
• Consistency The offset printing process is consistent, producing identical results for each print. Ink colours are standardized across the industry thanks to the use of Pantone swatches, and colours can achieve consistency using a swatch book to create perfect colour matches. In addition, the offset process allows for the use of many different types of pre-mixed spot inks, including fluorescents and metallic, that can be applied to any texture of paper.
Offset printing has been with us for more than 100 years, and it is still the best method for large runs of commercial prints. Building upon knowledge that has been passed down for generations, modern offset computer-to-plate technology delivers fast and accurate colour matching. For unbeatable quality with superb, consistent images, choose offset printing for your business needs.
Cost Effectiveness
Digital printing offers a cost effective low-volume printing option compared to offset lithograph printing. If you only require a handful to several thousand copies for your current needs then digital printing allows for a lower per-unit cost. The start-up costs for digital printing are minimal for short runs compared to the start-up costs for offset lithograph due to the differences between the required processes for set-up.
Turnaround Time
Another advantage of digital printing is the quick turnaround time. When you provide output-ready files, your material can be processed and ready at your designated deadline without any further information from you. You don’t have to worry about stages such as ink drying time because the output comes off a digital press ready for immediate finishing. Print and Finishing activities can occur immediately and simultaneously to allow for today’s tight time lines.
Personalization Capabilities
Digital Printing is the perfect option for direct marketing, advertising and developing strategies for building customer relationships. You have the ability to create variable pieces that include personal information, such as the recipient’s name, in the printing process by incorporating collected customer data from internal and external sources. Today’s fast paced emerging technologies provide the ability to add unique graphics, variable text, and specific address information all in one solution.
Reduced Waste
Digital print technology provides you with the convenience of being able to effectively manage your print production. It prevents the need to store bulk material or dump out-of-date stock, wasting money and resources. Digital print is the best method for short runs. Your company can tailor your message, target a specific audience, and produce what you need when you need it. All of this is only possible with digital technology.
Choosing digital printing provides an accurate account of production and offers the option to order inexpensive reruns with the most up-to-date information. This essentially leads to less waste, reduces the need for inventory, and all the management costs associated with these activities.
• Cost How much does offset printing cost? The simple answer is: the larger the print run, the lower the cost per item. The process of offset printing provides considerable savings when volume is the issue. The final professional results can be spectacular.
• Speed The speed of offset printing is another reason why it is so cost-effective. With the capability of producing thousands of high-quality, four-color prints per hour, offset printing can make short work of large print needs.
• High Quality Printing press operators are highly trained professionals. With today’s technology they maximize the ability of offset presses to create vibrant print products.
• Consistency The offset printing process is consistent, producing identical results for each print. Ink colours are standardized across the industry thanks to the use of Pantone swatches, and colours can achieve consistency using a swatch book to create perfect colour matches. In addition, the offset process allows for the use of many different types of pre-mixed spot inks, including fluorescents and metallic, that can be applied to any texture of paper.
Offset printing has been with us for more than 100 years, and it is still the best method for large runs of commercial prints. Building upon knowledge that has been passed down for generations, modern offset computer-to-plate technology delivers fast and accurate colour matching. For unbeatable quality with superb, consistent images, choose offset printing for your business needs.
Cost Effectiveness
Digital printing offers a cost effective low-volume printing option compared to offset lithograph printing. If you only require a handful to several thousand copies for your current needs then digital printing allows for a lower per-unit cost. The start-up costs for digital printing are minimal for short runs compared to the start-up costs for offset lithograph due to the differences between the required processes for set-up.
Turnaround Time
Another advantage of digital printing is the quick turnaround time. When you provide output-ready files, your material can be processed and ready at your designated deadline without any further information from you. You don’t have to worry about stages such as ink drying time because the output comes off a digital press ready for immediate finishing. Print and Finishing activities can occur immediately and simultaneously to allow for today’s tight time lines.
Personalization Capabilities
Digital Printing is the perfect option for direct marketing, advertising and developing strategies for building customer relationships. You have the ability to create variable pieces that include personal information, such as the recipient’s name, in the printing process by incorporating collected customer data from internal and external sources. Today’s fast paced emerging technologies provide the ability to add unique graphics, variable text, and specific address information all in one solution.
Reduced Waste
Digital print technology provides you with the convenience of being able to effectively manage your print production. It prevents the need to store bulk material or dump out-of-date stock, wasting money and resources. Digital print is the best method for short runs. Your company can tailor your message, target a specific audience, and produce what you need when you need it. All of this is only possible with digital technology.
Choosing digital printing provides an accurate account of production and offers the option to order inexpensive reruns with the most up-to-date information. This essentially leads to less waste, reduces the need for inventory, and all the management costs associated with these activities.
